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Top 10 Most Successful Celebrity Fashion Lines

Top 10 Most Successful Celebrity Fashion Lines

Script written by Sadie Perkins


These are the most successful celebrity fashion lines! For this list, the celebrities must have actually had a hand in the production and design of the line. We're looking at how successful and popular the line is along with overall net worth - as well as the line's lasting effect on the fashion industry, and the support it's garnered from consumers. We're also excluding any lines that are no longer in production at the time of writing.

#10: DW Kanye West/Yeezy
Kanye West

 
Nobody loves Kanye more than Kanye loves Kanye. The rapper’s first line of clothing, Pastelle, was a short lived concept that didn’t end up being a huge success but he wasn’t finished with the runway yet, with West calling himself a “designer before […] a rapper”. In 2011, he introduced the line DW Kanye West, a street-savvy and simple line that focused on the essentials. Kanye’s line was one of the most hyped releases in the fashion world, long before the Yeezy fever took over. Though the linewasn’t to everyone’s taste, it’s not like West has let what people think stop him before.
 

#9: William Rast
Justin Timberlake

 
As one of the most stylish guys in Hollywood, it should come as no surprise that Justin Timberlake has been a success in the sartorial world. The denim-based lineTimberlake co-created with Trace Ayala was a hit at major department stores, and soon evolved to include full clothing lines for both men and women. Reasonable prices, quality denim, and the down and dirty all-American theme the brand represented had clothes flying off the shelves. Riding the grunge wave and the popularity of Timberlake as the face of the brand, William Rast became an affordable, stylish alternative to some of the pricier denim lines, a fact that won the hearts of shoppers everywhere.
 

#8: L.A.M.B
Gwen Stefani

 
Originally started as a side project that evolved into a multi-million dollar lineup, Gwen Stefani founded her clothing line in 2003. Inspired by a variety of Guatemalan, Indian, Japanese, and Jamaican styles, this project has something for everyone, and embraces fashion from all over the world. It experienced its share of controversy due to issues of cultural appropriation, but was hit among celebrities like Nicole Kidman and Teri Hatcher, and the line has since expanded to new styles that take from the emerging trends of the time.
 

#7: Rachel Zoe Collection
Rachel Zoe

 
As one of the top stylists in Hollywood, we’d be shocked if she didn’t release a clothing line. Zoe’s collection is as versatile as it is popular, with the brand exploding in sales following its launch due to her enthusiastic fanbase of both celebrities and viewers of her reality show. Ranging from elegant evening dresses to casual frayed cardigans, the Rachel Zoe collection reaches a multitude of audiences and manages to mix both masculine and feminine styles, a feat that’s tough to achieve. But she totally pulled it off, we have to applaud Zoe for a job well down.
 

#6: Sean John
Sean “P. Diddy” Combs

 
Weathering a scandal concerning its labor standards in Honduras, the collection launched by Puff Daddy in the late 90’s has been in the spotlight for years. A hugely popular line that has been going strong for decades, Combs brought the suit and tie look to the hip-hop scene, breaking new ground with his dressed up style. In 2004, Combs took home the Men’s Designer of the Year Award from the Council of Fashion Designers of America. Sean John has been a favorite of celebs like Nelly, Channing Tatum, and other red-carpet frequenters. Showing no signs of slowing down, the brand continues to grow and evolve.
 
 


#5: KLS
Kimora Lee Simmons

 
With a hefty price tag that puts this brand squarely in the luxury market, Kimora Lee Simmons, formerly of Baby Phat, is attempting to enter a whole new market. The styles are targeted towards an older audience, comprising sophisticated workplace separates that will undoubtedly make you stand out at the office. The line also works for a post 5 o’clock setting, with sleek dresses that can transition from day to night. There are no remnants of Simmons’ prior work here, and that’s probably a good thing. Is it worth your entire paycheque? We’ll let you decide. 

#4: Victoria Beckham
Victoria Beckham

 
The world went crazy when the ever posh Posh Spice announced she was releasing her own fashion line. Starting out as an exclusively dress-based line, Victoria Beckham perfected her brand over time before expanding into other areas of women’s fashion, including pantsuits, business wear, and pieces popping with color. With her massive fanbase behind her even before she launched the line, they were ready to pounce the moment Beckham’s clothes hit the shelves. The line was named Brand of the Year at the British Fashion Awards in 2011, and continues to impress season after season.


#3: Rocawear
Jay Z

 
Roaring to life in the 90’s, the line Jay Z co-created with Dame Dash made some smart marketing moves that catapulted it into a more than $700 million dollar per annum business. Hiring big faces like Ciara and Naomi Campbell, the line ts slid into the big market and became a fashion staple in the hip-hop and streetwear scene. Expanding from only clothing to a variety of accessories, the rapper has hit the nail on the head when it comes to what’s both classy and urban at the same time. He may no longer be the owner of the company, but he has kept his shares and continues to oversee the design work.
 

#2: The Row and Elizabeth and James
Mary-Kate & Ashley Olsen

 
From humble beginnings launching a line at Walmart when they were just teens themselves, the Olsen twins have moved up to become serious players in the fashionworld. Hitting almost every niche of the fashion market, they have introduced both a mid range line, and an exclusive line with price tags hitting thousands of dollars a piece. Ruling over a billion dollar empire, the twins famous names made their clothes an easy sell, and they’re as well respected as designers come, and are frequently spotted in the front row at the biggest shows in the industry.

 

#1: The Jessica Simpson Collection
Jessica Simpson

 
Trendy, versatile, and worth nearly a billion dollars a year… that’s the name of the game for this extraordinarily successful line from Simpson. The brand’s popularity has been credited to its classy yet comfortable style that doesn’t break the bank. Widely available at department stores, the collection has been steady with sales since its inception in 2006, and has become a staple in many women’s closets. Be it accessories like handbags and sunglasses, or chic trench coats and classy skirts, this collection offers something for everyone.

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