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Top 10 Sexiest Commercials Ever

Top 10 Sexiest Commercials Ever
VOICE OVER: Kirsten Ria Squibb WRITTEN BY: George Pacheco
From sultry supermodels to steamy situations, these advertisements pushed the boundaries of what was acceptable on TV. Join us as we explore the most memorable and provocative commercials that got audiences hot under the collar! Warning: viewer discretion is advised. Our countdown includes iconic moments featuring Cindy Crawford's Pepsi ad, David Beckham's underwear campaign, Paris Hilton's controversial Carl's Jr. spot, and Robert Pattinson's sultry Dior commercial. Which steamy ad campaign do you remember most? Share your thoughts in the comments below!

Welcome to WatchMojo, and today were counting down our picks for the spiciest examples of risque television or internet advertising!


#10: Farrah Fawcett & Joe Namath for Noxzema

Were kicking things off with some vintage sexiness from the 1970s. Farrah Fawcett and Joe Namath both enjoyed fame in this era, with the former becoming one of the decades foremost style icons with her 1976 iconic bathing suit poster. This commercial predates that, airing during Super Bowl VII in 1973 and becoming a sensation. The innuendo is anything but subtle here, and the pair act giggly silly, playing up to the cameras. Photo outtakes from this session underline the humor involved with the Noxzema Creams Your Face ad campaign, with both Fawcett and Namath clowning around in towels.


#9: Carlos Spencer for Toffee Pops

New Zealand rugby star Carlos Spencer showed a fair amount of skin back in 1999 for this Toffee Pops ad. Its a humorous bait-and-switch featuring a woman whos really enjoying her Toffee Pop. She hungrily devours the treat as Spencer walks into the room (sans shirt, natch), with lust flickering in her eyes. The athletes image is then juxtaposed against the actress on-screen husband, as she fantasies about her real life clashing with her snack life. The slinky saxophone music and pulsing percussion underlines the eroticism of the ad, but never so much that it becomes cringeworthy or sleazy. Its just fun and silly.


#8: Paris Hilton for Carls Jr.

The advertising campaigns for Carls Jr. have long been noted for - and denounced for - their depiction of women. In the 2010s, Kate Upton famously joined up with the fast food brands for a series of hot and spicy commercials. Those ads were just the latest in a long line of Carls Jr. ads that focused upon cliche straight male fantasies of hot women in revealing outfits doing, er, stuff. Paris Hilton brought her own special something to Carls Jr. in the 2000s, delighting many viewers. Theres not much we can say to justify the blatantly obvious content: its just Paris Hilton soaping herself up with a hose and eating a burger. Yknowas one does.


#7: David Beckham for H&M

The landscape of sexy commercials is an equal opportunity for superstars of both genders. David Beckham gave his adoring audience something to appreciate in 2013 with this ad campaign for the H&M brand. This is another one that has fun with its concept, as Beckham attempts to chase down a lost robe on foot. The football legends iconic good looks definitely come into play here, as Beckham hoofs it around his neighborhood, clad only in his bodywear. Guy Ritchie actually directed the clip, which shows off David Beckhams chiseled physique from every possible angle. And we definitely appreciate the effort.


#6: Bath

Cadburys Flake


We can already tell where this 1992 ad is going, right from the beads of condensation that are captured on the faucets of this bath tub. Cadburys Flake wants to get its audiences hot, bothered and all steamed up, as Bath compares the experience of consuming a candy bar towell, you know. The Freudian symbolism is all over the place with this one, saying a lot while actually showing very little. Bath is classy overall, but also dirty as hell, chock full of innuendo thats designed to titillate from first second to last.


#5: Matthew Terry for Calvin Klein

The combination of sex and commerce was nothing new for Calvin Klein in 2013 when this ad featuring model Matthew Terry first dropped. After all, this was the same company that popularized similar campaigns with stars like Brooke Shields, Kate Moss and Mark Wahlberg. This particular one featuring Terry didnt have to rely upon any silly or over-the-top concepts to sell its concept. The ad instead just focused on the goods: Terrys abs and the Calvin Klein underwear. Not much else was needed, and this was more than enough to cause the Super Bowl ad to go viral.


#4: Laundrette

Levis


The Levis Strauss Company is yet another corporate brand thats enjoyed getting cheeky over the years with regards to sex n denim. Beyoncé was one comparatively recent figure thats collaborated with Levis, but its the original Laundrette campaign from 1985 that arguably changed everything. Its the cool and casual vibe to this ad that makes it work so well, as Nick Kamen takes his jeans off and tosses them into a washing machine. Sure, Laundrette sells sex, but its also selling jeans. And its this emphasizing of both product and storyline thats made Laundrette remain part of the public consciousness.


#3: Chess

Moritz Ice Cream


Theres absolutely nothing wrong with a little distraction. Just ask the performers from this ad for Moritz Ice Cream. Were not exactly sure if indulging in a creamy confectionery is the best way to play chess, but it certainly seems to be working here with this game. The frozen treat gets increasingly messy and melty as the chess match goes on, with the climax occurring shortly after a bit falls onto the womans décolletage. The man in the ad can bear it no longer, scattering the chess pieces and capturing the ice cream for his own. Or, at least we think its just the ice cream.


#2: Robert Pattinson for Dior

We admit that there might have been a time where adults couldve been reticent in admitting their adoration for Robert Pattinson. Were talking about the tween Twilight years, to be precise. Pattinsons work for Christian Dior, in the meantime, echoes the actors career maturity while also celebrating his undeniably masculine charisma. Robert Pattinson is just an incredibly handsome man and this 2020 Dior ad for Homme - The New Fragrance showcases him being sultry, silly and sexy all at one time. Its also proof that ads dont necessarily need to go for broke in order to be incredibly appealing and successful.


Before we unveil our top pick, here are a few honorable mentions.


Shes Got the Urge, Herbal Essences

Hair So Clean Itll Make You Scream


Ooh! Aah! Fruju!, Fruju

Carnal Candy Sounds


We Will Rock You, Pepsi

A Triple Threat of Iconic Cool


Kylie Minogue for Agent Provocateur

Has Some Cheeky Fun (Pun Intended) With Its Concept


#1: Cindy Crawford for Pepsi

Effortless. This is the word that comes to mind when we recall this iconic commercial collaboration between supermodel Cindy Crawford and the Pepsi Company. Crawford was already one of the most beautiful women in the world, and little was required of her in this 1992 commercial. Just show up in a simple white tank top and jean shorts. Drink the can of Pepsi. Rinse and repeat. The joke here is that the kids watching Crawford are more interested in the shape of the can than the model. Or are they? It could be interpreted on the surface level or with slight innuendo, but either way it celebrates Cindy Crawfords effortless and eternal appeal.


Whats your preferred style of sexy advert? All the way or just the tip? Let us know (cheeky monkeys) in the comments down below!

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